PPC Search Engine Marketing

Search Engine advertising is one of the best tools for digital marketing.  It leverages precision targeting, live monitoring and insightful reporting.  I can manage your campaigns so you reach the customers you need.

What is PPC?

Pay-per-click marketing (also known as paid advertising or search engine marketing) is an effective way to drive relevant traffic to your website.

PPC can directly target the customers you want to attract.  Maximizing the chances of them clicking through to your website.  It also allows for a clear understanding of the return on investment (ROI).

Every business is different.  It is important to form a strategy that prioritizes results in several core areas, ensuring PPC campaigns are successful.

I work with paid search across all major search engines, namely Google, Bing and Yahoo.

The placement and cost of your ads depend on your search engine ‘Quality Score’. This is the metric used by search engines to determine how trustworthy and relevant your keywords and PPC ads are.

I know how to optimize your landing pages, site content and ad copy to boost your Quality Score.  Doing so increases the visibility of your ads and help your site achieve a high click-through rate (CTR).

Display Advertising

Display advertising allows businesses to place text, image or video ads on third party websites.

I can help ensure your ads are seen by people who are the most likely to be interested in them.  Enabling your business to connect with future customers.

My understanding of the Google Display Network (GDN) means you will be perfectly placed to manage your next display advertising campaign.

Remarketing and Retargeting

Remarketing is all about keeping your target audience engaged.  It works by presenting ads to people who have already visited your website, and tagging certain pages and categories that you wish to promote.

Well-placed ads and offers grab the previous visitor’s attention and put your brand to the front of their mind once more – which can do wonders for your return on investment.

Joining Forces: SEO and PPC – A Winning Combination

Done correctly, combining the search engine marketing and pay per click advertising can make a big impact.  Increase your online visibility and attract more customers to your website.

Running PPC campaigns gives you insights into Google’s ranking methodology and keyword recommendations that can bolster your site rank.   Learn more about SEO

Work With Me

Please send me some information on your project so I can determine how best to help you.