Search Engine Optimization

SEO (Search Engine Optimization) is a crucial element of any digital marketing strategy.  When done correctly you can expect an increase in traffic & leads which means more business.

What is SEO?

Search engine optimization is the art and science of making search engines love a site.  The main aim is to get your website ranking right at the top of the search results for a particular product, service or question. This maximizes the likelihood that people in your target audience can find it when they’re searching for.  Th online for the products or services that you offer – known as organic search.

Search engines like Google are always evolving with new algorithm updates. Well-prepared businesses that support their websites with SEO expertise will thrive in the long term, while those that remain static will slip further and further behind.

1.  On-site content optimization

Great content optimization should be invisible.  On-page keyword targeting allows the site to drive traffic for hundreds of related search terms, rather than a mere handful.

I study your niche and use the most valuable keywords, synonyms and modifiers to ensure your business starts ranking higher and higher for the search terms directly related to your product or service.

2. Off-site link building

Links are still the main measurement of website authority for search engines.  And website authority — the number and quality of outside links coming to your website — is a major ranking factor. That’s why successful online businesses that actively pursue and earn quality links consistently over time – are businesses that get ahead and stay ahead.

I carefully assess the options for your business and help develop links which will stand the test of time without putting your website performance at risk.

3.  Localize your SEO

Local SEO is a crucial part of online marketing for both large retailers and smaller regional sellers alike.  It doesn’t matter what size your business is, if you don’t target people in the local area then you’re not competing within that local market – which means you’re missing out on business.

A focus on local SEO can keep businesses ahead of the curve and showing at the top of search results for their local area.

Work With Me

Please send me some information on your project so I can determine how best to help you.